<- All work
Case study2024
Pollinator Partnership
Helping home gardeners build pollinator-friendly gardens.
UX/UI design, website redesign
Overview
A website redesign that helps home gardeners learn what to plant and how to support pollinators - organized around the gardener's journey instead of the org's internal structure.
The problem
Great content, hard to act on: gardeners couldn't easily figure out what to do next for their region and garden.
Approach
- 01Reorganized content around the gardener's goals and region.
- 02Designed clearer entry points and actionable guidance.
- 03Prototyped a friendlier, more visual layout.
Outcomes
- A journey-first IA that turns reading into doing.
- A warmer, more inviting visual direction.
Stack
FigmaInformation architecturePrototyping